Brand History
Maui Jim, founded in 1987 by fisherman “Maui” Jim Richards in Lahaina, Hawaii, began as a small business selling sunglasses on the beaches of Maui. He sought to create eyewear that could combat the harsh glare of the Hawaiian sun while preserving the island’s vibrant colors. Maui Jim’s breakthrough came with the development of its PolarizedPlus2 lens technology, which offers superior glare protection and color enhancement. This innovation quickly gained popularity, distinguishing Maui Jim as a leader in the premium eyewear market. The brand’s commitment to cutting-edge technology, combined with stylish, high-performance designs, has earned it a loyal global following. Today, Maui Jim sunglasses continue to embody the spirit of Aloha, delivering high-quality, polarized sunglasses that blend functionality with a laid-back, island-inspired aesthetic.
Eyewear Design
Maui Jim sunglasses are renowned for their exceptional craftsmanship and distinctive symbols of quality and performance. Each pair is meticulously crafted with advanced materials like lightweight, durable nylon and high-grade metals, ensuring comfort and longevity. The sunglasses feature the brand’s signature PolarizedPlus2® lens technology, which enhances colors, clarity, and contrast while providing superior UV protection. Distinctive symbols such as the Maui Jim logo and the Hawaiian-inspired design elements reflect the brand’s roots and commitment to delivering premium eyewear that combines style with unparalleled optical performance.
Polarized Plus 2:
Color. Clarity. Detail.
See your world come alive in vibrant color, immaculate clarity and crisp detail with PolarizedPlus2 lenses. This technology wipes out harsh glare and enhances color washed out by the sun and other polarized lenses. This reduces fatigue and keep your vision clear and depth perception sharp even in the most demanding light conditions.
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