An Eye Care Team Like No Other
We value the patient experience above all else and take the time to answer your questions and ensure you understand all your options. Everything we do is designed to ensure you have the most comfortable, comprehensive eye care visit, from personalized eye exams to our high-end optical concierge service. Our goal is to send you home feeling well-cared for with peace of mind about your eye health from our Optometry practices.
It’s no illusion that we genuinely care for our patients as friends and neighbors at Optical Illusions: An Optometric Practice. Ready to get started? Book an appointment at one of our Optometry practices in San Mateo, San Jose, San Ramon, or Juneau, and let us get to know you.
Meet the Owner
Dr. William To is a NBEO Board-Certified Optometric Physician in AK and Doctor of Optometry in CA with over a decade of healthcare expertise in caring for and educating patients. He believes in providing a complete eye care experience, emphasizing a patient-centric approach through mutual respect and open communication. Dr. Will was born and raised in California, but has lived in various places around the country, including Florida, Colorado, Hawaii, and Alaska. He finished his undergraduate degree at UC San Diego, where he received a B.S. in Human Biology and a Minor in Psychology. He later earned his Doctorate in Optometry at Western University of Health Sciences. He currently lives partly in the Bay Area and in Douglas, Juneau.
Dr. Will became the owner of Optical Illusions: An Optometric Practice in San Mateo, CA in 2019. His goal was simple: to create an optometry practice that combined the highest quality eyecare that patients deserved, with premium eyewear made of the best sustainable materials in the world, and using the most advanced technology and diagnostic equipment available to treat and manage patients.
Due to his accomplishments and involvement in the community, Dr. Will has received several awards and recognitions, including the American Optometric Association Presidential Advocacy Service Award Recipient in 2021, California Optometric Association Young Optometrist of the Year 2022, International Association of Healthcare Professionals Top Optometrist in 2021, and Newsweek Top 200 America’s Best Eye Doctors in 2023. The Optical Illusions optometric practices have also been recognized as one of the top practices in their respective areas, winning Best of Juneau for Optometrist (Eye Doctor) and Nextdoor ‘Neighborhood Fave’ for Best Medical Professional in San Mateo, San Jose, and San Ramon for multiple years in a row.
As of 2024, there are a total of seven practice locations, including Lifetime Eyecare in Juneau and Optical Illusions: An Optometric Practice in Santana Row.
Introducing our Optometry All-Star Teams
Check out each location page below to learn about our team of Doctors and Staff Members who are highly trained to help you reach your greatest visual potential.
Innovation Through
Experience
Our diverse eye care team is skilled, knowledgeable, and well-trained in many fields. It’s only through our team that we can provide truly customized services to all our patients, no matter your age or need.
We offer several advanced eye care services, including pediatric eye exams, myopia control, dry eye aesthetics, and specialty contact lens fittings. We utilize industry-leading technology to give us an unprecedented level of insight into your overall eye health and vision needs.
Exceptional & Unique
Eyewear
And, of course, you’ll encounter an optical boutique like no other at Optical Illusions. We carry high-end, luxury brand-name frames and cutting-edge lenses. Shop one-on-one with our passionate, knowledgeable, and friendly opticians who can find you exactly what you’re looking for. Every time.
Come see us for yourself.
Sustainability
We care about limiting our impact on the planet. With the growing demand for sustainable products, the commitment to environmental sustainability continues to be a high priority for us.
94% of U.S. Contact Lens wearers agree that keeping extra plastic out of the oceans is important to them.
At Optical Illusions, we partner with manufacturers like CooperVision in fitting Contact Lens products that are Net Plastic Neutral, and with Bausch & Lomb and Terracycle to recycle over 30 lbs of contact lens packaging materials in each of our offices each quarter. We have contributed to preventing the equivalent of over 250 million plastic bottles from reaching our oceans. That’s good for the planet—and good for people, too.
Optical Illusions is committed to protecting the Earth’s landscape by carrying eyewear only made from manufacturers that use more sustainable materials while still maintaining luxury, premium quality whenever possible and available. These manufacturers include Kering, Luxottica, and Marchon who align with our core values on climate change.
To us, sustainability is not just a trend, but an obligation.
Our Locations
Complete
Family Eye Exams
An eye exam is an essential part of preventive health care. At Optical Illusions: An Optometric Practice, we invest in industry-leading diagnostic technology that gives us an unprecedented view of your eye health and vision.
With this technology, we can provide truly personalized and comprehensive eye care to patients of all ages.
Access high-quality eye care from a team that genuinely cares.
Our Brands
Our Reviews
5 Star Experience
Our Testimonials
Our Vibe
Dare to be Seen.
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San Mateo
- 194 Hillsdale Shopping Center
- San Mateo, CA 94403
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P: 650.341.8080
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San Jose
- 377 Santana Row, Suite #1115
- San Jose, CA 95128
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P: 408.502.5020
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San Ramon
- 6000 Bollinger Canyon Road #1104
- San Ramon, CA 94583
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P: 925.725.1745
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Juneau
- 9309 Glacier Hwy, Suite A103
- Juneau, AK 99801
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P: 907.789.3175