Brand History
Nike was founded in 1964 by Bill Bowerman and Phil Knight as “Blue Ribbon Sports” before officially becoming Nike, Inc. in 1971. Inspired by Bowerman’s dedication to athletic innovation and Knight’s vision for global sports branding, Nike quickly grew from a small shoe distributor to one of the world’s leading sports brands. Known for its groundbreaking designs and partnerships with top athletes, Nike has continuously expanded its product range, which now includes apparel, equipment, and technology-driven accessories like Nike Vision eyewear, symbolizing performance and style worldwide.
Nike Vision, the eyewear division of Nike, was created to bring the brand’s innovative approach and athletic design to eyewear. Since launching, Nike Vision has focused on providing both performance-driven and lifestyle frames, integrating cutting-edge materials and ergonomic designs to support athletes and active individuals. Partnering with leading eyewear manufacturers, Nike Vision has developed specialized lenses and frames designed for durability, protection, and optimal visual clarity, making it a trusted choice for athletes worldwide.
Eyewear Design
Nike Vision eyewear reflects Nike’s commitment to performance and innovation, extending their athletic design philosophy into optical frames and sunglasses. Since its inception, Nike Vision has emphasized precision engineering, using high-quality materials like lightweight nylon and durable titanium to create frames that support both athletes and lifestyle wearers. The brand’s eyewear incorporates ergonomic details for stability and comfort, and performance-driven lens technologies to enhance clarity and UV protection, positioning Nike Vision as a leader in eyewear for sports enthusiasts and active individuals worldwide.
The Swoosh
The Nike “Swoosh” logo, created by Carolyn Davidson in 1971, symbolizes motion, speed, and athleticism. It reflects Nike’s commitment to inspiring and empowering athletes worldwide, representing the brand’s mission of pushing beyond limits. Over time, the Swoosh has become one of the most iconic and recognizable logos globally.
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