Brand History
PRADA, founded in 1913 by Mario Prada, began as a luxury leather goods company in Milan. The brand expanded under the creative leadership of Miuccia Prada, who introduced innovative fashion designs and transformed the company into a global luxury powerhouse. PRADA ventured into eyewear in 1999, initially collaborating with the De Rigo Group before partnering with Luxottica in 2000. This collaboration allowed PRADA to merge its fashion expertise with Luxottica’s technical proficiency, producing eyewear that balances style and functionality. PRADA eyewear is celebrated for its minimalist yet sophisticated designs, featuring clean lines and the iconic triangular logo. Known for both fashion-forward and timeless pieces, PRADA also emphasizes innovation, using advanced materials and technologies in its collections. The brand’s commitment to quality and luxury has made Prada eyewear a staple in the world of high-end accessories, frequently seen on celebrities and in popular culture
Eyewear Design
PRADA eyewear is distinguished by its meticulous craftsmanship and avant-garde design, blending luxury with functionality. Each frame is carefully constructed using premium materials, such as lightweight titanium, acetate, and metal, ensuring durability and comfort. PRADA’s design philosophy emphasizes clean lines, bold shapes, and minimalist aesthetics, reflecting the brand’s commitment to understated elegance. The iconic PRADA triangle logo often adorns the frames, symbolizing authenticity and high fashion.
The Prada Triangle
The Triangle was first used by Mario Prada – founder of the brand – in 1913, as a mark of quality and craft, a symbol of luxury. Today, it has become a shape immediately associated with Prada – echoing the shape of the ‘A’ of the brand’s name, a distinct and unique marker intrinsically tied to the history and identity of Prada.
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