Brand History
Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references, and its founder, the couturier Yves Saint Laurent, secured a reputation as one of the twentieth century’s foremost designers.
Eyewear Design
Part of the Kering Group, the House kept true to its identity of absolute modernity and fashion authority. Under the creative direction of Anthony Vaccarello, appointed in April 2016, the House offers today a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery and eyewear,
under the “Saint Laurent Paris” logo. Through a license agreement, it is also a major force in fragrances and cosmetics.
The Logo
The YSL Monogram Logo, also known as the Cassandre Logo due to its creation in 1961 by French Designer A.M. Cassandre, holds significant importance in the Yves Saint Laurent heritage. It serves as a powerful emblem of the brand’s identity. The iconic interlocking initials create an immediate visual connection to the brand’s rich history and innovative fashion legacy, making each product a statement of timeless style and refined taste.
When featured on its eyewear, the Logo not only signifies the highest-quality craftsmanship and attention to detail but also enhances the prestige of the item.
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P: 907.789.3175