Brand History
Saint Laurent, originally founded as Yves Saint Laurent (YSL) by Yves Saint Laurent and his partner Pierre Bergé in 1961, revolutionized the fashion world with its avant-garde and androgynous designs. The brand quickly gained prominence with iconic creations like the tuxedo suit for women, the “Le Smoking,” which challenged traditional gender norms in fashion. Throughout the decades, Saint Laurent continued to push boundaries, blending high fashion with street style influences. In 2012, under the creative direction of Hedi Slimane, the brand underwent a significant rebranding, simplifying its name to Saint Laurent and further cementing its status as a leader in contemporary and edgy fashion. Today, Saint Laurent, part of the Kering Group, remains a symbol of sophistication and rebellion, consistently delivering innovative and influential designs that shape the fashion landscape. Saint Laurent eyewear began production in 2013. This expansion into eyewear marked a significant step in the brand’s evolution, bringing its iconic style and luxury craftsmanship to a new range of fashion accessories.
Eyewear Design
Saint Laurent eyewear exemplifies unparalleled craftsmanship and iconic symbolism, reflecting the brand’s legacy of luxury and innovation. Each pair is meticulously constructed from premium materials, ensuring exceptional durability and comfort. The craftsmanship is evident in the precise detailing, from the flawlessly polished finishes to the expertly engineered hinges. Symbolic elements, such as the distinctive YSL logo, are subtly integrated into the design, serving as a hallmark of elegance and sophistication. The Saint Laurent eyewear effortlessly combines classic aesthetics with contemporary flair, making each piece not just a functional accessory but a statement of refined taste and high fashion.
The Logo
The YSL Monogram Logo, also known as the Cassandre Logo due to its creation in 1961 by French Designer A.M. Cassandre, holds significant importance in the Yves Saint Laurent heritage. It serves as a powerful emblem of the brand’s identity. The iconic interlocking initials create an immediate visual connection to the brand’s rich history and innovative fashion legacy, making each product a statement of timeless style and refined taste.
When featured on its eyewear, the Logo not only signifies the highest-quality craftsmanship and attention to detail but also enhances the prestige of the item.
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- San Mateo, CA 94403
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P: 650.341.8080
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- San Jose, CA 95128
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- Juneau, AK 99801
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