Brand History
Established in 1972 in Kibbutz Shamir, Israel, Shamir Optical Industry began as a manufacturer of bifocal lenses, aiming to provide non-agricultural employment opportunities within the kibbutz. Over the years, Shamir expanded its product line to include advanced single vision and progressive lenses, becoming a global leader in the optical industry. In 2011, the company partially merged with French optics giant Essilor, further strengthening its market position. By 2022, EssilorLuxottica completed the acquisition of 100% of Shamir, integrating it fully into its operations. Today, Shamir Optical is renowned for its innovative lens technologies and commitment to enhancing visual experiences worldwide.
Digital Lens Design
Shamir lenses are renowned for their cutting-edge freeform design, which delivers unparalleled precision and visual clarity. Using advanced algorithms, the freeform process optimizes every point on the lens surface, creating a fully customized solution tailored to the wearer’s unique prescription and visual needs. This technology enhances visual performance by providing sharper focus, wider fields of vision, and smoother transitions between viewing zones. Whether for progressive, single vision, or specialty lenses, Shamir’s freeform design minimizes distortions and ensures superior optical quality, making it ideal for modern lifestyles that demand comfort and clarity in various activities.
Shamir Autograph Progressive lenses
Shamir’s award-winning Autograph progressive is the first lens design incorporating elements of Artificial Intelligence, based on big data. This premium design offers a unique solution, based on continuous research which optimally matches a person’s visual age with their visual needs.
Shamir Progressive Lenses are available in different designs according to the technologies incorporated into these lenses:
- Shamir Autograph Intelligence
- Shamir Autograph III
- Shamir Autograph II+
Shamir Work lenses
Shamir Autograph Single Vision
Shamir Autograph Single vision offers eyeglass wearers the sharpest and most comfortable eyesight – thanks to breakthrough features, such as the highest degree of personalization to individual prescriptions, and the most precise matching of the viewing experience with specific choices of frame.
- Shamir Autograph III SV
Eye-point Technology
Eye-point Technology AI is Shamir’s premium lens design technology. It goes beyond traditional measurements and simulations and incorporates artificial intelligence to accurately model Big Data collected on actual eyeglass wearers’ head and eye movements, as part of the lens design process.
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