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LINDBERG: From Minimal Beginnings to Global Luxury

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Founded in Denmark by Poul-Jørn Lindberg in 1983, LINDBERG began with a vision of crafting high-quality, lightweight, and stylish eyewear. The brand’s ethos focused on innovation and impeccable craftsmanship, which helped it rise to prominence in the world of luxury eyewear. LINDBERG revolutionized the industry with its screwless frames, creating designs that were not only sleek but also functional and durable. Over the years, it has become synonymous with minimalist elegance and high performance, earning accolades for its innovative approach to eyewear design.

As the brand evolved, it maintained its core philosophy of merging craftsmanship with cutting-edge technology, which ultimately attracted the attention of luxury giant Kering. In 2021, Kering Eyewear acquired LINDBERG, marking a new chapter in the company’s history. This acquisition allowed LINDBERG to strengthen its presence in the global luxury market while maintaining its reputation for delivering custom, high-quality eyewear to discerning consumers worldwide.

Craftsmanship and Design: The LINDBERG Commitment to Excellence

MAKE A STATEMENT

LINDBERG Eyewear tells the world you subscribe to a different way of thinking and appreciate exceptional design and high quality materials.

DISCREET EXCELLENCE

Everything they do is steeped in the Danish design tradition of discreet, classic elegance and carefully considered simplicity.

THE ART OF MATERIALS

LINDBERG designs feature responsibly sourced materials including titanium, acetate, gold, platinum, diamonds – and eye catching natural buffalo horn.

ENGINEERING ACCOMPLISHMENTS

They have done away with everything that is not essential – including all screws, rivets, and unnecessary elements – making LINDBERG frames incredibly strong and flexible.

INDIVIDUALLY CRAFTED

No mass-produced designs – LINDBERG gives you the design, details and materials you prefer. Each frame is customized, hand-finished and individually numbered.

The hallmark of LINDBERG eyewear is its meticulous craftsmanship and innovative design.

The LINDBERG Titanium

LINDBERG frames are made from premium materials, including ultra-lightweight titanium sourced from the United States. Titanium is prized for its strength, durability, and hypoallergenic properties, making it an ideal material for eyewear. LINDBERG takes titanium to the next level by introducing a proprietary technique that allows the material to be colored. This process involves anodizing the titanium to create a variety of hues, ensuring that each frame not only performs well but also offers a unique aesthetic appeal.

At LINDBERG, they always pride themselves in choosing the right material for your glasses. Titanium is one of the most ingenious natural elements, which possesses unique properties. Titanium is ultralightweight, flexible, durable, hypoallergenic, and noncorrosive.

TITANIUM COLORS

The coloring method of the titanium frames is manual and highly specialized and produces 36 different colors. You can combine colors of front, temples and temple covers to tailor your unique pair of customized LINDBERG frames.

ADJUSTABILITY

Titanium is a natural element with unique qualities. The metal is ultra-lightweight, durable and extremely flexible. These qualities make it possible to adjust your LINDBERG frame to fit your face perfectly.

PATENTED HINGE DESIGN

You can always tell a LINDBERG frame by the iconic hinge designs. The patented titanium hinges are made with no screws, rivets, or unnecessary elements.

The LINDBERG Customizer

One of the most unique aspects of LINDBERG eyewear is its customizer, which allows for unparalleled personalization. With over 1 billion possible combinations, customers can tailor every aspect of their frames, from the material and color to the design of the temples and bridge. The LINDBERG customizer enables users to select the perfect frame that aligns with their personal style and functional needs. This level of customization ensures that each pair of glasses is truly one-of-a-kind, crafted to meet the exact specifications of the wearer.

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The LINDBERG World of Color

LINDBERG’s dedication to excellence is evident in every pair of glasses they produce. Their lightweight titanium frames, innovative designs, and superior craftsmanship have made them one of the most prestigious eyewear brands in the world. The brand’s minimalist aesthetic, combined with its focus on functionality and comfort, has attracted a loyal following among luxury consumers and industry insiders alike.

Partnering with Top Optometry Practices

LINDBERG’s commitment to quality extends to its retail partnerships. The brand is highly selective about where its products are sold, partnering exclusively with the top optometry practices around the globe. This ensures that customers receive not only the finest eyewear but also expert advice and personalized service from experienced professionals. Optical Illusions: An Optometric Practice is proud to be one of these elite partners, offering LINDBERG’s innovative designs to patients who seek the highest standards in both eye care and eyewear.

The Legacy of LINDBERG

By choosing to partner with top-tier optometry practices, LINDBERG ensures that its customers experience a seamless blend of luxury, craftsmanship, and personalized care. These partnerships further solidify LINDBERG’s position as a leader in the luxury eyewear market, offering clients an unmatched experience that goes beyond just eyewear.

At Optical Illusions: An Optometric Practice, we prioritize your eye health and provide the best eye exams in our communities. Our experienced optometrists use state-of-the-art technology for your eye health and our master opticians fit you with the lightest and most durable eyewear. Contact our team to schedule your appointment at 1 of our 4 conveniently located offices using your VSP Vision insurance benefits today.

Written by Dr. Will To

Dr. William To has multiple years of healthcare experience providing design-based ocular care, with an optometric emphasis in Pediatrics, Dry Eye Therapy, and Ocular Surface Disease.

He graduated from UC San Diego with a Bachelor’s in Human Biology and a minor in Psychology and earned his Doctorate in Optometry from Western University of Health Sciences. Dr. Will is regularly invited to several Optometric Conferences and Colleges of Optometry each year to lecture to his colleagues and students, having given over 100 lectures and written several published editorials.

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